Startups are about building your business and selling it. Training the first employees to spread your message and sell your product hinges entirely on your ability to tell the story.
1. “Once upon a time”
… allows you to open with a general description of the situation.
2. “Everyday…”
… depicting the everyday situation helps you to narrow down the problem.
3. “One day…”
… that decisive moment.
4. “Because of that…”
… first casual; what changed because of the action.
5. “Because of that…”
… second casual; what changed because of the first casual.
6. “Until finally…”
… this concludes and highlights the essence of the journey or message.
BoweryJE22
I love how you set this blog up. I never really looked at it through this perspective. I feel like every time I watch a pixar movie, or really any movie I’m going to be referencing this!
Really interesting concepts that would never have been realized if it were’t for this explanation. Sometimes sales are so subtle, we don’t even know we are being moved into a certain way of thinking.
Interesting post. I never knew the more in depth explanation of the Pixar Pitch. It is the perfect story outline for a very short pitch. i’m sure it doesn’t work on everyone but for the creative sort of person it would be great!
I think it is extremely important to have all employees and salespeople understand what the company is trying to portray, so when they go into the sales field they portray.