Non-Sales Selling in Everyday Life

While not all of us are or will become sales people, we all take part in sales processes almost everyday, whether we realize it or not. This concept can be described as “non-sales selling”, and it is something that 8 in 9 people are involved with in everyday life. This concept can be described as the process of moving others to do, say, or understand something according to our influence. All aspects of non-sales selling directly correlate directly to product or service selling. This means that nearly all of us posses the qualities and talent needed to be effective salespeople. When we take part in non-sales selling, we are essentially selling a concept or an idea, rather than a product or service. We see a problem in the thinking of another individual, and through the tactics we use to sell a different idea, utilize a sales process to get that idea across. Sales is not about being flashy, exciting, or distracting anymore like it was in the past. Today, the most effective sales pitches are ones in which the prospect feels as though they are talking to a regular person; one in which the prospect feels comfortable and willing to be open about they problem or need they have. In non-sales selling, which is done throughout common, everyday interactions, this feeling of regularity is easily achieved. Being that this is something that 8 in 9 people are effective at, these same people who do non-sales selling are perfectly capable of being salespeople. It is simply a matter of what outcome these people desire from their sales tactics. So, if you are a non-sales salesperson, maybe you should consider looking into a career in sales, because the sales industry has shaped into something that you would be effective and profitable in doing.