Successful Sales Tactics

I recently read an article that was posted on the Harvard Business Review and thought that it would be interesting to discuss one of these sales blogs. Every day I read different business journals looking to always absorb more information that will allow me to better my business skills but also general knowledge that will help my practice of business in different workspaces. This article was one of the most informative. This article was written by someone who spent over 16 years in technology sales which is one of the most cut throat sides of the sales industry. He mentions that all salespeople should own everything. Not in the physical, literal sense, rather he was referring to the “say yes to the guest” idea or “customer knows best.” He states that this “it’s your fault” speech will not only allow you to win over your customers and gain a personal connection and credibility with them. He says that this allows for you to give your customers a fake sense of control allowing them to be more confident. Another thing that he talks about is the fact that sales people are resourceful. He says that modern sales people that are successful are the ones who no matter what difficult obstacles or questions they are faced are able to figure it out and fully embrace the situation. They already have multiple routes to their desired destination. Finally, he mentions that Salespeople are experts. They have all the required knowledge and experience needed to master their product and sell it to whomever is looking. I highly recommend reading this article, it is quite informative!. 

• • https://hbr.org/2018/12/the-5-things-all-great-salespeople-do