There are a lot of beneficial effects about positivity ratios, which is when you say more positive things then negative. When you have a positive ratio about your product, it is  demonstrates belief in the product or service that you are selling. This belief allows you to look out for the well-being of your prospect, and possibly match a need to a solution. Frederickson and Losada studied the impact of positive and negative emotions on a team behavior. They said that a ratio of 1:1 or 2:1 people languish, in 3:1 people flourish, in 11:1 self-delusion suffocates self-improvement. This means that there is an appropriate level of negativity that is necessary to modify behavior patterns, get constructive feedback and more. You should always keep a 3:1 positivity ratio and think about Fredrickson’s 10 positive emotions; joy, gratitude, serenity, interest, hope, pride, amusement, inspiration, awe and love. When you have a negative style, you think of experience as permanent, pervasive and personal. When you have a positive style, you think of experiences as temporary, limited/specific and external. We see this by looking into the research, which states that the top 10% of optimists sold 88% more than those with a pessimistic style, and pessimists quit jobs 2 times the rate of optimists. Lastly, salespeople with optimistic style sole more and lasted linger in insurance sales. All in all, it is super important to listen to the positivity ratio and to be positive in general.

 

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2 thoughts on “Positivity Ratios”
  1. I think it is fascinating that the preferred ratio of positive to negative interactions can be specified. It really does make sense though, as nothing but positive or nothing but negative interactions is not going to create a healthy team environment. Great post

  2. Hi Courtney, I liked how you clearly explained the positivity ratio in your post. It’s interesting to think about how the perfect amount of positivity can “make or break” a sale. I will definitely be keeping your tips in mind, not only during the selling process but also as I reflect on how to connect better with others.

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