Over the weekend I had the opportunity to speak with accepted and prospective students about Grove City College. In the course of several dozen conversations, I covered a variety of topics such as majors, clubs, and the christian orientation of classes. Throughout these varied conversations, one thing remained constant: I was selling the whole time. Many of the students were torn between two majors, one being entrepreneurship, and I felt it was my duty convince them that it was the right choice for them. I spoke to a number of students about the brilliance of our professors, the entrepreneurship club, and the various activities we support on campus.
One of my major selling points was our competitions. Students seemed very interested in the elevator pitch and business plan competitions. In particular, they were all interested in the resent Shark Tank event hosted by SGA in conjunction with the department. Perhaps this interest stemmed from interest in the hit show, but regardless of why, it was a major selling point.
Throughout the day I used a variety of sales techniques to try and sell students on coming to Grove City College. In particular, there was one student, who I knew from church, that was very much on the fence between Grove City and another university. I did my best to sell him on our college by showing him around campus and answering any questions he and his family had about the school and it’s facilities. Overall, the sale went well, and I’m hoping to see him back at Grove City in the fall.
BoweryJE22
What a great opportunity to practice sales concepts. The advantage in this situation is that the prospective students would be looking to you specifically for advice and consider you somewhat of an expert. Because of this you don’t have to convince them of your worth. In addition to this, they were also similar in age and possibly beliefs due to the school they were considering. This gave you a connection instantly.
This is a great example of non-sales selling. It sounds like you did a great job of selling the college and the Entrepreneurship department Logan, I am sure that Professor Sweet will be proud!
Prospective students are the perfect audience for this selling to take place. As Cliff said, they are looking for advice from you. They are trusting you when it comes to your personal experience with Grove City College and Entrepreneurship as a major. I think this is a rare example because they are looking for information from you. Unfortunately, its not that easy for people to come rushing asking about your product/service.