I had a sales experience last summer in Ocean City, New Jersey. I was looking through one of the many t-shirt stores on the Ocean City New Jersey boardwalk looking for a Jesus/America t-shirt. Eventually, I found the type of shirt that I was looking for, however, I was still on the fence about buying the shirt because I do not often spend my money a lot. I asked the man running the shop about the price. He noticed my state of mind. He told me the price and began listing off features of the shirt. He did not say “You have to buy this shirt man” but because of the way he was telling me about the shirt felt like it. That and the fact that my family was probably waiting for me and I do not spend often eventually caved me to get the shirt. After I paid for the shirt, the man pressed the design onto the shirt I had a newly designed t-shirt. Unfortunately, when I pulled it out of the bag, the shirt was stamped with the wrong design. So I returned the shirt and got my money back.
This is a reminder to not let people bog you down with the features of a product. Features can help you sell a product but a salesperson’s job should be to make the sales conversation personal to find out the customer’s pain and find out if they are a right fit for the product and if it will fulfill their need.
BoweryJE22
Thats a great reflection on that experience. You are exactly right that the features should not be the primary thing the salesman is focusing on. He was putting unnecessary strain on the encounter, and you ended up having a bad experience especially because a primary feature, the design, was wrong.