Appeal to Buyers (Parents) & Seekers (Kids)

A challenge for marketers and in sales is the balance between appealing to the buyers and the seekers. The specific case I want to explain today is the appeal to buyers, the parents of the seekers, and kids, who want everything they see. Often when families shop kids will want everything, they see what appeals to them and are sold. This may be anything on the shelves from bright colored toys to cereal with characters on the box, or something they see that grabs their attention. However, parents have more background knowledge and hesitance to just buy everything they see. This then leads the marketer to think…

How can we sell and appeal to the buyer and the seeker???

Kids are already sold when they see something that appeals to them. Kids do not understand the concept of pricing and budgeting. They see and they want. Parents however have to focus on paying for groceries, electric bills, transportation, healthcare and so much more to support a family.

Here are some applicable ways that can help one to finish a sale with the parents.

The use of social media to market to parents is an effective way for parents to get through on a sale to parents. This is because marketers can inform the buyer through entertaining and useful content. Parents who view reels or stories on Instagram of children using a product and the benefits they receive; parents are likely going to want to buy the product advertised for their child also. Along with the use of social media brand deals with mom bloggers and other influencers are a great way to finish a lead for a parent on social media.  Branding is also important for parents. If a brand is well established and has quality products that are known because of analytical data which displays how well the products are, a sale from the parent will be more likely to happen.