Attunement from Pink

We just learned in Sales in the Startup about attunement from Pink. Attunement means “it is the ability to bring one’s actions and outlook into harmony with other people and with the context you’re in.” I think is very interesting learning about attunement and the tips for attunement. The hinges on attunement are to increase your power by reducing it, use your head as much as your heart, and mimic strategically. In class we went into depth about the three hinges on attunement, and a few of those points caught my eye. While you increase your power by reducing it, I learned that people will tune you out quickly so find something that will catch their eye. Using your head as much as your heart means that you strive to understand the networks of relationships so make sure you are paying attention to your relationship with potential customers. Lastly it mimic strategically, so this means connecting in a meaningful way with the customers, so they can trust you. After learning those three hinges we also learned about reading body language in class. Body language is important to pay attention in sales, many law enforcement interrogations use “mirroring” to draw out the truth with body language. A few of the other tips we learned about were to observe everything, and pull up the chair. Before this class I knew nothing about attunement so I think is very interesting and eye opening if I would like to go into Sales in the future.