Sales in Advertising
Andrew Beckman While watching various NBA basketball games, I have been surprised how many of the selling tips that we talk about in class are used in advertising throughout. In a lot…
Andrew Beckman
Sales Article: Avoiding “Just Another Vender”
I read an article a couple of weeks ago called, “Avoiding the ‘Just Another Vender’ Trap”. This was a very informative article on how to not just become another salesperson…
The Pixar Pitch and Basketball
One of the Pitches that we talk about using, the Pixar Pitch, was something that stuck with me through the semester. This means that it is a 6 step narrative…
The Problem the Prospect Gives You
Another one of the topics that Professor Sweet taught that resonated with me, was the rule that the problem the prospect gives you is never the real problem. I thought…
Finding the One Percent
One of the things that has stuck with me over this semester, was in one of our more recent lectures, where Professor Sweet talked about finding the one percent. I…
Panera Bread and Sales
Because I’m sitting in Panera Bread writing this, I think it is really cool to see how Panera sells their products, and how they do things differently. It was very…
Coach Didonato and Sales
One thing that stood out to me when Coach Didonato talked, was when he talked about each individual person in the sales process. It really caught my attention that the…
Sales as a Christian
As Professor Sweet talked about his ministry in class, and how it is a sales opportunity, it got me thinking about how our faith is something that we are called…
Selling an Experience: The Power of Names
Continuing with the theme of what I learned this past summer at PGC, another sales enhancer that I learned, was the power of knowing a name. It was something that…
Selling an Experience: Every Encounter Counts
During my time last summer as a counselor at Point Guard College, I was responsible for beginning to sell an experience. It was a great process for me to learn,…