Sales Rule #18
Rule #18 states, “Don’t paint seagulls in your prospects picture.” Mattson explains the story of a girl who was upset by an art-teacher painting seagulls in an empty space in…
Rule #18 states, “Don’t paint seagulls in your prospects picture.” Mattson explains the story of a girl who was upset by an art-teacher painting seagulls in an empty space in…
One of the most overlooked steps in the sales process is to find the decision-maker. This is important, because if you spend your time and energy on the wrong person,…
One way to manage a sales process is through the use of “upfront contracts” an upfront contract is a “verbal agreement that sets expectations and wards off unexpected surprises.” One…
Today, Evan Adams spoke to our class about the importance of the “How.” Oftentimes in sales, salespeople get so hung up on explaining why prospective customers should participate in the…
Clarity is the capacity to help others see their situations in fresh and more revealing ways, and to identify problems they didn’t realize they had. Oftentimes, people can become so…
“Doing your homework” is a key step in the sales process. Doing homework well requires time, research, and intentionality. If you only put in partial effort, your work and grade…
“Cold Calling” can be a scary concept, for both parties. While one person suffers the fear of rejection, the other suffers the fear of deception. Many of us have found…
Movie Clip I was watching The Little Mermaid with friends recently and my inner salesperson kicked in. In summary, Ariel, the mermaid, falls in love with a human and sells…
Trudy Cathy White, daughter of Truett Cathy (founder of Chick-fil-A), came to share her father’s story as a Christian businessman. It was not easy to start a business in general,…
Stompeez Original Commercial “Stomp stomp stomp Stompeez,” rang in the ears of all children watching Nickelodeon or Disney Channel, right around Thanksgiving of 2012. For many of us, this was…