Selling Your Story: Music
GeigerER1 As college students, most of us have enjoyed the benefits of Apple Music, Youtube, Spotify, or Pandora. We listen to music while studying, walking to class, or ignoring rude roommates.…
GeigerER1
Redemptive Sales
Most of the time when we think about sales, we only view it in a consumer context. A salesman gives a quick pitch, and the consumer decides whether or not…
Don’t Demand a Sale, Ask for One
As we have discussed at length in class, asking questions is absolutely necessary in the world of sales. The old view of sales was the belief that a salesperson should…
Dealing with Fear
As kids, we all heard the expression that an animal is “more afraid of you than you are of it.” This expression can actually be used in sales in the…
Do Not be a Dwight
He might be the top salesmen in NBC’s The Office, but Dwight Shrute is a character that defies most of the sales tactics that we have discussed in class. Dwight…
Knowing when to “Shut Up”
Sales is not a simple game of rambling on about a pitch and what makes your product so great, it’s a reflection of the complicated dynamics of human relationships. Most…
Letting the Buyer Sell to You
Despite all the goofiness and obscenity in “The Office”, the show actually demonstrates plenty of sales tactics that are useful to real life salesmen. In the episode “The String,” Michael,…
Personalized Web Sales
One of my favorite features on Amazon is the “Interesting Finds” feature. Basically, this feature showcases different unique and quirky objects in a Pinterest-like fashion. You have the option to…
Knowing Your Target Segment
Being a salesperson requires you to become familiar with all different kinds of people. If you are selling a wide variety of products and services, your job may include you…
The Personality of Sales
As mentioned in the reading, most people assume extroverts to be the best suit for sales. Interestingly enough, it seems that they barely do better than introverts. Ambiverts, however, are…