Sell It… Fast
Maverick Dickson Selling At The Start When I competed in speech and debate in high school, I learned a very important fact about presenting before people: you’ve got to get them interested…
Maverick Dickson
Don’t Sell Features
I recently bought a pack of tide pods from Walmart, and on the packaging it advertised the following change: “New Look!” Believe it or not, this was not the reason…
Psychology and The Sales Process
The Customer’s Mind Understanding the thoughts and drives of customers is vital to successful sales. A couple of the most significant areas of the customers psychology are outlined below: Personal…
The Money Question
Talk About Price Money is a touchy issue. Many people are concerned with talking about money in front of other people. It is something everyone worries about, and no one…
Hacking Pain
How Is Hacking Pain Working? The Idea of Hacking the Pain of customers has several components to it. Understanding these components is crucial to making a great presentation to a…
Miracle on 34th Street: Putting the Customer First
Strategy in the Movie Miracle on 34th Street is an iconic movie, watched over and over again at Christmas time for its beloved portrayal of Santa Claus. It is a…
Two Tips to Sell Yourself
Everyone Sells Everyone is selling themselves all the time. You are using up other people’s time every day, and they give you their attention for the hope of a return…
Customer Loyalty in Sales
The Three C’s of Customer Loyalty The best thing for a company is to have customers who come back to buy their product again and again. But how does one…
Trust in Sales
The Value of Trust There are many things which are valued to a customer, but one of the greatest is trust. According to Sales Force Research, 90% of companies say…
The Music Man Should Not Have Made That Sale
The Music Man went to River City, Iowa, and sang a little ditty about trouble to seduce the town into buying his musical instruments. In the movie, it worked like…