The Importance of Being Honest As A Seller… Pt. 2
Michael Crowley In my last post, I examined the pre-internet information dynamic and how the scales were tipped in the seller’s favor (seller beware). In this post, I’ll discuss sales in the…
Michael Crowley
The Importance of Being Honest As a Seller… Pt. 1
Sales in the digital age looks different than sales in the pre-digital age. Though I’d argue that honesty has always been an important component in any sales process, it’s more…
WKRP In Cincinati & Sales
In the late 70s & early 80s, there was a TV show about a radio station hopelessly behind in ratings books and their struggle to stay on the air (and…
“Don’t Spill Your Candy In the Lobby”
“Don’t Spill Your Candy In the Lobby.” Of all the sales principles we’ve learned so far, I think this is one of the most fascinating. In a selling situation, it’s…
The Right Way To Sell a Car…
This is a follow up to my last post, entitled “How Not To Sell a Car…” I’ll never forget the garage door going up. It was love at first site.…
How Not To Sell a Car…
Since I was a kid I dreamed of owning a classic car. I remember the very first classic I went to see with enough money saved to actually buy one:…