The Value of Inquiry
SchwarzCE18 When conducting a sales conversation, a salesperson may try and display their extensive knowledge of the service or product in a way that is intended to convince customer of their…
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Influencers and Selling
Browse through any one of your social media feeds and within seconds you are likely to come across a product or service being promoted by an online influencer. The increasing…
Problem Solving
Upon hearing the term “Salesperson” one might immediately think of the typical pushy salespeople we often see in movies and at car dealers. However, selling is ultimately about identifying and…
Sustainability as a Selling Point
Many businesses today seem to be making a shift towards environmental sustainability or simply giving back to the community in some way. Although there are many cases where this is…
Toys R Us
Toys R Us, the infamously discontinued toy retailer, has recently made plans to restructure and return to the market over the coming years. In January 2019 the company emerged from…
Gamification
Although gamification may be dismissed by some as a gimmicky marketing trend, those who have implemented it effectively have made it an effective tool in their marketing and sales toolkit.…
Wegmans and Consumer Preference
Wegmans has consistently taken the top spot of grocery chain ranking lists based on customer feedback. But recently, the company even beat out Amazon, Costco and Publix as the most…