Sandler Rule #18: Don’t Paint Seagulls in Your Prospects Picture
Taylor Starcher In class we learned this Sandler rule about not forcing people to see things from only your perspective. This can be a difficult concept in that we want to persuade…
Taylor Starcher
Tradeshows
Two weeks ago, I had the opportunity to fly to Seattle with my dad for a tradeshow with his company, Keystone Ridge Designs. He has been to many tradeshows of…
Constant Idea Generation
How many people can say that we really knew Kodak invented the first digital camera? When asked about the top camera brands, one might first say Nikon or Canon, not…
Buyer Types
The majority of businesses deal with specific types of buyers in the industry. Some can be interchangeable and not one person is exactly alike, but these types have been defined…
Building a Business
I worked for my parents’ company, Keystone Ridge Designs, this past summer and it was a huge eye-opening experience. Yes, it is one scenario to live with your family, but…
Hosanna Revival
Social media is such an important factor in today’s society in that it provides an easier way for the spread of communication among people. With Instagram’s popularity, users are able…
Sales in Photography
One of my favorite photographers, Alex Strohl, is extremely talented and has a great eye while behind the lens. With 1.9 million followers on Instagram, you could say that he…
Handling Rejection
In sales, it is common to be rejected by the buyer in almost any purchasing situation. The solution: finding out how to handle the rejection, whether that means finding a…
Quality Customer Service
My parents’ company, Keystone Ridge Designs, manufactures site furnishings all around the country. In fact, Grove City College’s benches, litter receptacles, and table sets are all from the KRD business.…
Retail Customer Relationships
Throughout my experience in retail with the companies of Justice, White House Black Market, and Loft, I learned valuable customer relationships. When I started working at Justice during my sophomore…