Been There Done That

Let’s be real whether it is sitting in chapel, marketing class, or sales there are times where we are convicted or have an “oh been there done that” moment. Had a couple of those moments this week in sales. One of them was on the topic of sticker shock and using this as a sales technique.  The idea of sticker shock is to get a prospect shocked at an initial number and then back them into a number that is actually realistic for the product or service being offered.  This can also be used to set a bar high and then give them a “deal” that is too good to pass up. Bringing them to the reality check, this can be used by relating your product to what competitors offer and their prices versus yours. I know from sitting through marketing classes the strategy of red tagging and purposefully setting prices high on the original price tag to only put a 50% off sign on the rack, or a red tag on the tag to mess with the customers head and make them feel like they are getting a much better deal and something they can’t pass up.  I love to shop for the deals as I have a hard time parting ways with my money.  So I definitely get caught up in the marketers technique and the concept of sticker shock. I feel as if I am getting such a good deal today that I can’t let it pass me by.  I also am the queen of having buyers remorse, mine tends to stem from the idea of just not liking to spend money,  I was encouraged by the discussion in class that sales people should work to avoid putting their buyers in a position of buyers remorse.  This is selling with integrity and I think should be a focus of believers in the sales force.