After hearing some of the reports on the sales project, it has become more apparent of the importance of believing in what you sell. I experienced this first hand when trying to sell the leather products that I personally did not like. In the sales process, I found that I was neither passionate, motivated, nor enjoying the process. Naturally, these emotions had to have negatively affected my selling ability. This lesson taught me two important things.
First, not believing in what you sell is simply not enjoyable or satisfying. I would hate my job if I had to sell products or services I did not believe in. I would feel like I was being dishonest and lying to myself having to sell everyday. Overall, you should do what you are passionate about in life. If you enjoy selling, not liking the product/service could severely inhibit your passion.
Secondly, selling becomes so much easier when you have a firm belief in the product/service’s utility. Natural emotions of passion and other successful tactics/traits come to the surface without even trying. It makes selling so much more enjoyable and smoother. Prospects can usually tell when you believe in a product or when you are faking it.
If you go into sales try your best to find a company that you believe in and like what they are doing. If you aren’t very passionate about the product/service try your best to find ways to connect with its purpose and problem it solves. Simply believing in what you sell is more enjoyable and is naturally more successful.