Below is what we learned in class about 30-second commercials. I’d like to emphasize the points in bold.
30-second Commercials
- Every sales person is called upon from time to give a “30 second commercial”
- Use in personal networking conversations in response to the question, “What do you do?”
- Use in public settings where you are representing your company at a professional networking event
- Developing an effective 30 second commercial is vital and needs to be something that comes naturally to you at the drop of a hat
- You have to be able to develop a positioning statement that a) addresses typical pain, b) creates curiosity and interest, and c) differentiates you
A public setting can also be a TV screen at home while gathered around family and friends, say like for a Superbowl game. This is a great and well-known time to air new ads. Sellers want to represent their company in a unique, memorable, and enjoyable way that emphasizes something in particular about their company. This is where a well-developed position statement is processed that addressed the pain, creates curiosity, gains attention, and differentiates your company.
https://video.search.yahoo.com/yhs/search?fr=yhs-mozilla-004&hsimp=yhs-004&hspart=mozilla&p=sales+commercials#id=1&vid=4a1b0fb183f59f01fb216597685a7db4&action=click
BoweryJE22
Commercials are a great way to sell and there definitely are some great ones. For me, if it is funny, I am more willing to buy it.
At first glance, I thought that 30 seconds was too short of time frame to sell. However, if managed appropriately, this time frame allows you to be short, specific, and targeted.