As I was driving back to school after break I stopped to fill my gas tank, and while I was waiting for the gas to pump a man who was also putting gas in his car came over to ask me how I liked my Jeep. I told him that I loved it, about its safety features in actions and how well it drove, assuming that he was interested in purchasing one himself. We talked about the different aspects of the car for a few minutes, and he asked several questions about it. When this stranger asked about the transmission in the car, I told him that it did a good job and tried to sound like I knew more about the car than I really did. At the end of our conversation he told me that he worked for Chrysler Jeep in Detroit, and that he was currently working on the transmission for the model of the car that I drive.
This man wasn’t trying to sell me a car, and he wasn’t even part of a sales team to sell the car, but the conversation made me feel good about driving a Jeep, as though all facets of the company were looking to help their customers. This shows the importance of hiring good employees across the board, whether or not they’ll actively be interacting with customers on a daily basis. Another example would be if your friendly neighbor worked for a software supply company, you’d be more likely to purchase from his company over his competitor’s because of your good relationship with him, regardless of his position within the company. You want employees who will give your company a good image no matter what.
testacr22
I definitely agree with this. This is the best method to assure loyal customers and to keep people coming back! It also can get you good recommendations, which keeps patrons coming and before you know it, you could be a household name. People thrive off of relationships, and this is a unique sales tactic to build strong lasting relationships with the people around you.
Funny story and good points! I don’t anticipate working in “actual” sales during my career, but it is important to remember that you are always representing your company.
Great point. I think it is important to remember that wherever you go, you carry a “brand” or are an “ambassador” for whatever organization or business of which you are an employee. It is simple stories like these that turn people into life-long customers.
Great story illustrating the fact that all stakeholders of an organization carry its brand image and participate in non-sales-selling to some degree. Not only do customers promote your product/service through word of mouth but all your employees do from a janitor to your head of sales.
This is such a cool story and I wish more companies were like this! It really makes you realize how important it is internally within a company to make sure that employees are not just happy but have a reason to be personally invested in what they are creating. In a way it is not just selling to your customers but also the people that are working on the product.