One of the very important aspect in sales is being able to adapt and stay positive. In sales, there is never a path where a salesperson goes throughout their career pain-free and without failure. These failures are in fact very important to the career because knowing how to learn from failure and being able to keep a positive mindset is so important. There is going to be a lot of struggle and resistance from potential customers and a lot of the times it can be awkward, frustrating and demoralizing. In the article, 12 Hilarious Bad Sales Pitches, there are many examples of what can go wrong in a sales-pitch. For instance, the scene with Jim and Dwight when they get into a shouting match. This scene encapsulates the workers fighting over something that they did not agree upon. If Dwight was able to be adaptable, the conversation could have been carried out in a respectful manner.
The most difficult part of the sale is the beginning. A lot of the time, if you start off on the wrong note, then the conversation can be lead astray and be difficult for the salesperson to correct their path. Being able to be buoyant and really working with the customer in a way that gets at their needs, then you will be better off. This is another point the article hints at, is to not “throw darts.” In other words, don’t just give a sales pitch and only worry about your product. Instead, ask the prospect open-ended questions where you can learn a lot about each other. This not only helps get the conversation on the right start, but it also allows the customer to tell you about their criteria and needs.
Learning from the bad sales pitches allows for room for growth and opportunity. I could relate to a lot of these examples, because I often times find myself talking too much or letting the conversation be led astray. Being able to adapt and staying positive is the most important key in sales.
I think you are spot on when describing the sales scene saying there is going to be a lot of struggle and resistance from potential customers and a lot of the times it can be awkward, frustrating and demoralizing.
I like the idea of reviewing other sales conversations from a position of curiosity as to what went right and wrong. I think it provides good practice at analyzing the content of the sales conversation but not making a character judgement of the character of the salesperson. Hopefully that can help us to better analyze our own sales conversations and remain buoyant.