Addressing Pain Points: The Difference Between B2C and B2B
In this article the author, Dan Tyre, sets the scene by explaining that it is imperative to have a prospect that is genuinely interesting and one that is able to…
In this article the author, Dan Tyre, sets the scene by explaining that it is imperative to have a prospect that is genuinely interesting and one that is able to…
We have talked a lot in class about the importance of building relationships with customers and how this is a crucial part of the selling process. You must build trust…
Lately I believe that in class we have had quite the emphasis on how to ask the right questions, how to phrase them to get what you want, and when…
https://www.cameronsalon.com/home/3750416 My Aunt Lori is a true entrepreneur and owns her own full service hair salon, the Cameron Salon. She started the salon from scratch, with her parent’s help after…
The idea of exclusivity in sales may seem counterproductive. Why would you want to have an exclusive customer segment if your desire is to make as much profit as possible?…
The Social Network movie, although dramatic at times, depicts the story of Facebook’s founding. An influential character is Sean Parker, the first president of Facebook. In the movie, Parker gains…
Sometimes in sales it is important not to sell. The product or service you are offering may not be the best fit for every customer. If you refer someone elsewhere…
Failing to close a deal with a customer can be disappointing, especially when it seems like you spent a lot of time and energy pursuing a lead. But the reality…
In a company’s beginnings, learning to sell to investors is pivotal. By gaining funding, startups can hire more employees or spend more on customer acquisition. Selling to investors, however, is…
Throughout the semester, I have found myself on the “hot seat” in our class on multiple occasions. At the time, I was very nervous and did not know what to…