Experts in Sales
tfaulkner1 In Freakonomics, Stephen Dubner and Steven Levitt analyze how experts use their position to their advantage. The two focus on Real Estate agents and how they, like all experts thrive…
Dos and Don’ts
Celebrity Endorsements
weatherstone Traditionally, one of the best ways to increase sales and garner public attention is to bring on a celebrity to endorse a product. Ad Age, a popular news site featuring…
Generational Differences
nerlichhe1 How do we as Millennials sell to those older than us? We are all going to be entering the “job market” soon and if we take a job in sales…