The Importance of Asking Good Questions to Help Understand your Customer
Jake Botkin Finding a customer problem is the first step to winning the business and the part of the sales conversation where many reps. struggle. You want to create a value-based sales…
Perspectives on Sales
Positive Sales
Oliver Schwarz There are many nasty stereotypes about salespeople. Unfortunately, for many people when they hear the word salesperson, they think of the annoying, overly talkative, pushy salesperson who will do whatever…
Unusual Sales Pitch
I recently read a story about a sales pitch that, using an unusual method, was a success. Hans Geisler, the founder of Japhy Surf Co. told about a time in…
Trust in Sales
Recently in an article I read, Anderson Peterson, the CEO of Signal Sciences, shared a little about the experience he had while working at The North Face while he was…
The Freemium Model and its Application in Sales
Liam Grossman A popular business approach, particularly in technology, is freemium products. By offering freemium products, customers may be encouraged to pay for additional products later. Three companies that have adopted the…
Failing to Win
Katie Blendermann Sales takes trial and error from the start. You can take as many sales and marketing classes that you can buy, but nothing compares to the real deal of getting…
Business Relationships
Features and Benefits
Influence
Perspectives on Sales
Relationship Selling
Sales Process
Selling Yourself
Facebook’s Founding: How Sean Parker sold himself to Mark Zuckerberg
The Social Network movie, although dramatic at times, depicts the story of Facebook’s founding. An influential character is Sean Parker, the first president of Facebook. In the movie, Parker gains…
Reinventing the ABC’s
David Since the 80’s, Always Be Closing has been a common mantra among salespeople. The idea is that the salesperson should try to maximize the number of sales they make by…
Attention to detail
Attunement
Business::Advertising
Business::Sales
Business::Small Business
Customer Service
Perspectives on Sales
Retail Sales
Sales Process
Sales Struggles
Salesmen
Small Business
The 700 Shop
Sophia Whiteman Over my lifetime, my family has become friends with a local business owner, who owns and runs The 700 Shop in Kittanning, PA. The shop specializes in men’s clothing and…
Faith in the World of Sales: An Interview with Aaron Hassinger
Luke Hassinger As I have become older I have slowly grown out of the “ignore what your dad tells you phase”. As a kid its easy to confuse your parents “practical experience”…