Burning Bridges
We have talked a lot in class about the importance of building relationships with customers and how this is a crucial part of the selling process. You must build trust…
We have talked a lot in class about the importance of building relationships with customers and how this is a crucial part of the selling process. You must build trust…
Selling yourself is hard, especially when you are in a position where people already have presumptions about you. Those in sales face this every day by being ridiculed as “sleazy”…
Trust is one of the most important concepts in sales and you cannot get anywhere without it. With other relationships in our lives, trust is gained over months or years,…
Jordan Belfort was a salesperson who sold people on using his services on Wall Street, but he is extremely good at selling. In the movie The Wolf of Wallstreet we…
Sometimes in sales it is important not to sell. The product or service you are offering may not be the best fit for every customer. If you refer someone elsewhere…
Recently, I came across an ad that was selling a service. Unlike most ads, it started with a story about a father and his son. They began a tradition of…
One of the core concepts discussed in sales class this week was to avoid “spilling your candy in the lobby”. In more serious terms, this analogy basically means don’t use…
Wegmans has consistently taken the top spot of grocery chain ranking lists based on customer feedback. But recently, the company even beat out Amazon, Costco and Publix as the most…
It was a dull rainy-day last spring break, so my friend and I said, “ah what the heck? Let’s go furniture shopping”. But our ordinary furniture shopping for our apartment…
When you need something… where do you instinctively go? We have been conditioned during our lives to trust certain brands, the previous experiences we have had with them strengthen this…