The Importance of Asking Good Questions to Help Understand your Customer
Jake Botkin Finding a customer problem is the first step to winning the business and the part of the sales conversation where many reps. struggle. You want to create a value-based sales…
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How does the internet change the selling dynamic
Logan Wick In today’s world of buying and selling much has changed over the years with the advent of the internet. One of the main changes the internet brought about was it…
Reading minds can lead to more customers
Karis Fischer “Mind-reading is a way to make all your sales and marketing efforts connect. It’s a consumer psychology tool to help you get more customers.” An article that i read recently…
Timothy Sweet: Father, Professor, Icon
Tessa We all know the man who teaches our classes, greets us readily on campus, and completely excludes happy grampa vibes, but what do we really know about this man who…
Past Sales Experience
Nate I don’t remember how old I was when this happened, but I want to say I was around 10. My family was looking for a new car, with that a…
Core Concept #1: Why Confidence is Key
Libby Stewart Everyone knows the saying “nobody is perfect,” and it’s true, but most people don’t like to accept that the root of that statement means that we will sometimes fail. Failure…
Don’t Spill your Candy in the Lobby: How Sales is Like Dating
In David Mattson’s book The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, he discusses some core sales concepts. We will be discussing core concept #2: Don’t…
Sales The Art of Moving People
If you have taken Professor Sweet’s sales for a startup class then you know just how crucial it is to move people. Whether it is traditional or untraditional selling, the…
Universities Selling CRT
David Kraus Sometimes I forget about my past experience at a college that promoted critical race theory. This was one of the major reasons I transferred, and the fact that professors in…
Selling In Ministry
I have been a Young Life leader since my freshman year of college. Something that has been a constant phrase in my training has been, “you need to earn the…