The Impact of Celebrity Endorsements
Have you ever seen a commercial that immediately made you want to buy what was being showcased on TV? Gaining a strong desire to have the product in a commercial?…
Have you ever seen a commercial that immediately made you want to buy what was being showcased on TV? Gaining a strong desire to have the product in a commercial?…
Continuing with my series on my summer job, another aspect I learned is to not be too eager. Sometimes, I felt so excited to see a customer walking through the…
The idea that features tell and benefits sell is pristinely displayed in the movie The Pursuit of Happyness. In this movie a salesman named Chris Gardner invests his life savings…
When it comes to selling, Erica Feidner has a reputation of being one of the most successful sales persons alive. She surprisingly made her successful career out of selling pianos.…
The third chapter in Never Split the Difference is called “Don’t Feel Their Pain, Label It.” In this chapter, Chris Voss goes over some different techniques and tools to empathize…
If you ask someone how they’d describe a salesperson, they would most likely give you some negative adjectives like pushy, loud, slick, greedy, and dishonest just to name of few.…
There are many techniques and ways to market a product that you are selling. Many companies use Television advertisements that cost anywhere from $115,000 to $5 Million. This is a…
Today, February 9th, is National Pizza Day. It is a great day for the 93% of the population who eat pizza monthly. It is also, however, a great day for…
Last semester, for Entrepreneurial Mind, our class was required to take the Kolbe Index test. I’ll be honest, at first, it seemed like a glorified personality test and nothing more…
When Coach DiDonatto spoke in class last week, one of his main points was that the most important quality in any selling relationship (and in any relationship at all, I…