Sell your Knowledge don’t lend it
CalogeroRosado In todays class Dr. Sweet had made a valuable statement on how your knowledge is your own upper hand in a sales situation. by withholding your knowledge instead of opening…
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M&Ms or Sour Patch Kids?
karnssk22 The newest topic we’ve gone over in class is Mattson’s Core Concept #2: “Don’t spill your candy in the lobby.” Imagine it. You’re so excited to go to the movie…
Recent Experience in Sales
mcbridesr24 Recently, I had the opportunity to work in sales. It was nothing too serious, just selling my art at a craft fair hosted by the college. I design and paint…
Failing to read the room
FrenchJA21 A couple years ago now my father and I decided we wanted to get a Last Call Dodge Challenger. 2023 was the last year they were making them and it…
Experience as an Instacart Shopper
mclaughlinke21 Over the summer I started to work for Instacart from time to time just to make some extra cash at night or on weekends. I did not anticipate the amount…
The Power of Attunement
morrowrb23 Why? Being attentive and aware of what others are talking about and how they are interacting is important because it can allow you to better understand why someone is shopping…
Appeal to Buyers (Parents) & Seekers (Kids)
andersonsa22 A challenge for marketers and in sales is the balance between appealing to the buyers and the seekers. The specific case I want to explain today is the appeal to…
Mimicry in Sales: A God Given Gift
huisjenla24 We’ve talked about mimicry in class before. This is the act of copying another person’s movements/mannerisms. In a sales conversation, mimicry is used to help relive tension and make potential…
Aerie Sales Strategy
maysrj23 Business is booming for one of my favorite clothing stores, Aerie. It continues to grow and generate more revenue than American Eagle, which Aerie is a branch of. I kept…
High Stakes in the Unspoken – Body Language
Gwen Graybill In class on 2/12 Prof. Sweet talked about mimicry and body language and I thought it would be interesting to see what kinds of online resources there might be for…