The idea of cold calling often gets a bad reputation, but when it is done right it can be one of the most effective sales techniques. They key is shifting from a script based pitch to a real and genuine conversation in which builds trust and value with the prospect.
The reason why cold calling still works to this day is that many people assume that it’s dead because of how much technology has advances in recent years. But research shows that cold calling still generates many leads and customers when done correctly. Another reason is the difference in spammy, high-pressured calls and strategic, relationship -focused calls. The difference between these two is astronomical and when you move from spammy calls to relationship-focused calls, you will have success.
To be successful as cold calling you need have to shift from the mindset of “selling” to the mindset of “serving”. In order to do this, approach each call as an opportunity to help them rather than just sell to them. Also, if you truly believe in what your offering will help a prospect than you’re not interrupting them with your call but you actually solving a problem for them.
If there is one truth in cold calling it’s this: you will hear “no. You are not going to get a yes with every call but the truth is, you will probably fail more than you succeed. BUT THAT’S OK! You need to fail and hear “no” in order to learn how to improve and be better so you hear “no” less and less. Don’t get down on yourself when you get rejected but instead, realize that this is an opportunity for you to learn and become better!
Cold calling doesn’t have to feel like a dreaded chore. Because when done with the right mindset, strategy and persistence, it can be a powerful way to connect with the right people and create opportunities for new customers.
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Couldn’t agree more — cold calling gets a bad rep because people often approach it the wrong way. When you focus on serving, not just selling, and treat each call as a chance to help, it becomes way more effective. Rejection’s part of the process, but every “no” is a step closer to getting better and finding the right “yes.”
I love this! I’m working an Internship that is going to involve a lot of cold calling, both the class and this post are super helpful!
Great post, Daniel! Cold calling isn’t the most appealing idea to me, but as Sandler’s rule says, we need to learn to fail in order to win. As Professor English is always reminding us, the best advice she has for us young adults is to fail fast!
It’s definitely not for those who hate talking on the phone, but it is necessary when we are trying to reach our customers.
I had a brief experience in cold calling, and from my personal experience it truly is less awful than it is made out to be. Cold calling is something that is tried and true, even with the amount of technology that has appeared in the near past.
This is a great idea and concept as many people truly give cold calling a bad reputation although this can really give people in sales many valuable and useful lessons and skills to develop.