It can be hard to start out but Cold Calling can be a very useful tool while being a salesman. The article states that many sales professionals dread making cold calls due to the fear of rejection and the negative reputation of telemarketing. However, the author argues that cold calling is still an effective way to reach potential customers, as it allows for a personal connection and provides an opportunity to pitch a product or service.
The author suggests several techniques to help sales professionals overcome their fear of cold calling. Firstly, they should reframe their mindset about the task by seeing it as a way to help potential customers solve a problem, rather than simply making a sale. This shift in mindset can help to alleviate the fear of rejection.
Secondly, the author suggests preparing a script or outline for the call, which can help to guide the conversation and ensure that important points are covered. It is also important to research the company or individual beforehand to personalize the conversation and show that the sales professional has done their homework.
Thirdly, the author recommends practicing the call with a colleague or friend before making the actual call. This can help to build confidence and identify areas for improvement.
Finally, the author stresses the importance of persistence and follow-up. Cold calling is unlikely to result in an immediate sale, but consistent follow-up can help to build a relationship with the potential customer and lead to future business opportunities.
In conclusion, the article provides practical tips and techniques for sales professionals to overcome their fear of cold calling and effectively reach potential customers. By reframing their mindset, preparing a script, practicing the call, and persisting with follow-up, sales professionals can improve their cold calling skills and achieve success in their sales efforts.
BoweryJE22
Great post CJ! I think one interesting point that the author made was the part about writing out a script or a guideline. I am a little hesitant with this as a reading straight from a script can be very in-personable and obvious, however a guideline that keeps you on track and asking the right funnel questions would be great.