When asking questions to your client you want to listen and find out how they emotionally react to certain situations when making a sale. You could be a solar panel sales man having a meeting with a mom and dad about putting solar panels in their home. You would want to start with getting them comfortable to trust you and talk how they would with friends. Once you do that give an example on how the solar panel would be beneficial to their lives while still being safe and fun for their kids. You could do this by giving an personal example about how your kids slide down the solar panels in the winter and they do not get damaged because of how strong they are. Furthermore, you could lead right into the warranty if anything would happen so that they would completely covered. This would give the parents a safe understanding of the solar panels, how they work, and the safety that goes along with them.
By Ethan Ward
BoweryJE22 2 thoughts on “Creating an Emotional Connection with Your Client”
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I think this little scenario you gave could be an example of how a sales conversation could go, however, I would focus the whole conversation more towards asking questions to help the customer give the reasons why they would want a solar panel. This example seems like too much of a structured conversation rather than letting the conversation flow from one question to another.
As great as it is to create an emotional connection with the other person it is important to remember that not everything always goes to plan and the conversation might take a turn. Just always remember to be on your toes and ready to navigate it back to where you want it to go.