When many people think about sales, or even business itself, they think about greed, power imbalance, and fraud. And, quite frankly, those are valid associations. Consider the high-pressure sales incentives from managers of Wells Fargo not long ago that pushed bankers to take advantage of everyday people, causing them to incur unjust fees and undesired lines of credit. Consider the Fyre Festival that promised the experience of a lifetime. Fyre certainly delivered on this promise—by giving people the worst experience of their lifetimes. Even consider everyday online sellers that promise to sell innocent people a certain product of a certain quality, only to take the money and run, or give a dilapidated, disappointing hunk of junk. Yes, businesses and salespeople are guilty of giving false promises all for the sake of their own financial gain and to the intentional detriment of others.
But, consider, what would life be like if we didn’t have companies selling dish soap, which ensures that the food we prepare and eat is safe for us and our loved ones? Or, what would it be like if we didn’t have that ice cream shop, or coffee shop, or local restaurant in our community that always helps with local fundraisers and is the heartbeat of town? And what would it be like if we didn’t have music companies that give people an outlet for self-expression and billions of people the chance to connect with one of the most beautiful art forms that human history has ever known? Of course, no business is perfect. People aren’t perfect. And PLENTY of businesses are really not perfect. But it’s because of business and the people selling in business that we get to live the lifestyles we do, especially here in the United States. The cultivation of a better way of life. That’s the power of sales and business. That’s what sales and business ought to be. And, call me an idealist, but I think that’s what sales and business can be, too.
By lavallaza17
BoweryJE22 One thought on “Cultivating a Better Way of Life through Sales and Business”
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In some ways, the Internet has made a powerful contribution to the power consumers hold, giving them more information and options. However, it’s also important to remember that the level of anonymity the Internet provides can also create a gray zone where unscrupulous people can bilk others of their money, and an echo chamber where scams can perpetuate like bacteria in a petri dish as the people who express skepticism are flamed as haters. The more powerful the tool, the more dangerous it can be.