Something I usually don’t consider as a sale are emails. When you subscribe to a company’s emailing list, you’re immediately seen as a prospective buyer, and more than not, you’ve most likely already bought from the company. The real trick now is the emails you get after the sign-up. I usually toggle off the promos and ads they ask early on during sign-up; however, sometimes, that’s not an option. That’s when I get bombarded with emails.
When I was younger, I always wanted emails in my mailbox like my mom always had. I thought it was so cool to have emails in the mailbox and to know a company is connected to me. I would laugh, and maybe I am, at my younger self. Because, every day, I am bombarded with emails every minute. I sign up for one thing, and now, I’m receiving ten new emails. Often, I get myself roped into sign-ups where I am receiving emails from other companies that are connected to the company I did sign up for. Most of the emails are trying to sell to me. Between the large and wordy subject header to the variety of photos in the email, they’re trying to catch your attention. Funny for me, I don’t care.
I know that sounds lazy, but after tons of emails a day, I am literally just going through to clear my inbox. Through time, I’ve just been accustomed to ignoring the content of the email and deleting it before even looking at it. On rare occasions, I’ll see a word that jumps out to me, but then I delete the email. An example would be an email selling shoes to me, offering me 20% off my next order. Sounds nice, doesn’t it? Except the fact I am not in the market for shoes, so I feel less intentional about looking for deals.
My thought then is this: are others like me? Do these emails really sell? Do they capture prospects to drive revenue to their business? For me, I’d say 99% of the time, the email does not sell me, even with great deals. It’s become artificial, monotonous, and simply, unattractive.
kuscevicke24 
Librichif21 
lanzilottadn24