Appearance is, unfortunately, something that this generation emphasizes. Many people make quick judgments within the first second of meeting someone purely based upon their appearance. When going into a sales situation, this is a huge factor for first impressions on the prospect. Many salespeople believe that it is best if someone dresses to impress at all times when trying to sell to someone, but they don’t realize that it all depends on what you are trying to sell and the atmosphere you are trying to portray.
- Think about who you are selling to. The number one focus is who the customer is and how your conversation and experience will relate and make the person comfortable. If they are a low key, casually dressed person, don’t come in with a three piece suit on. This creates a feeling of superiority of one person over the other causing an imbalance.
- Think about what you are selling. You want to be cohesive with what product or service you might be selling. You represent the company you are selling for, so it is important to resemble their “feel” as much as possible.
- Think about how you are selling yourself. Ultimately, if your attire and look don’t match who you are innately as a person, it causes you to be uncomfortable and, in a way, not as confident. It is extremely easy to notice if someone is faking a persona and not being themselves.
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