Salesmen to many may seem like a pushy, hard-nose individual that exploits customers weakness. This is one of the main reasons online buying has become so powerful. This generation is particularly anti-social. Empathy is a great way to bridge the gap between cautious customers. Empathy is defined by Oxford Dictionary as, “the ability to understand and share the feelings of another.” Once an individual knows you understand their position a relational selling strategy opens up. According to Sales Pro Blog, “The Importance of Empathy” here are the reasons empathy is a crucial sales skill:
- builds trust
- makes you apart of a team
- huge differentiator
- builds credibility
- generates longevity
There are a thousand reasons why empathy helps in the sales process. I believe the biggest reason is that it breaks down the walls of misconception of the typical salesmen. sales is becoming more genuine. people are only listening to “real people” who really understand their product and believe in the company their representing.
BoweryJE22