In the recent reading assignments I found Pink’s discussion focused on attunement engaging and very insightful. Besides his advice on using mimicry to connect with potential buyers, what caught my attention most was the section about ambiverts. Before I started studying entrepreneurship, I had always believed that good entrepreneurs had to be extroverts which, as a self proclaimed introvert, meant to me that I was going into this major with a handicap. However, Pink surprised me when he said that extroverts were not the most successful sellers. Although it surprised me to hear this, his explanation indicating that some highly extroverted people can come across as the pushy, stereotypical salesmen that no one wants in their life was a logical conclusion to indicate why they are not superior sellers. Indeed, while introverts typically find less success than extroverts in the realm of entrepreneurship, the most successful entrepreneurs are those Pink identifies as ambiverts. Possessing the perfect balance of the outgoing, engaging qualities of extroverts and the thoughtful, responsive qualities of introverts is what makes ambiverts so effective in an entrepreneurship environment. Reading this was a relief to me because the thought of completely changing the inner workings of my mind to become an extrovert seems impossible to me, working to become more ambivert feels like a much more manageable task. After all, being an introvert means I’m at least halfway to being an ambivert anyway.
BoweryJE22