When it comes to selling, Erica Feidner has a reputation of being one of the most successful sales persons alive. She surprisingly made her successful career out of selling pianos. Feidner adapts her sales approach to match the stage at which the prospect approaches the sale. She approaches her sales with a very warm and welcoming attitude. For novices, she uses her skill as a piano teacher to provide enough basic instruction so that, within an hour, the prospect is playing a song on the piano. “I’ve recently translated my teaching technique into a computer game which will be launched later this year,” she says. She focuses on matching the personality of the client to the personality of the piano, and yes a piano has a different persnality from others. Erica has successfully matched more than 1,600 pianos with clients, one client at a time. Considered a trusted advisor, Erica will find your piano, whether you are looking for a Steinway piano, a Yamaha piano, among others, a baby grand piano or an upright piano.
BoweryJE22
Her focus on the individual has definitely paid off. It’s crazy how big of a difference catering to an individual prospect can make.
Who would have thought that one of the best salespeople to ever live was one that sold pianos…I know I would’ve lost a ton of money if that was a Jeopardy question haha! I love how she uses her piano teacher skills to teach customers how to play and that just draws them in even more. So cool!
It’s fascinating to see a relationship based sale happen in just one sales call. Music definitely brings people together in an absolutely fascinating way. Nice work!!