“You have to learn to fail to win”. Core concept #1 is not only a good mantra for sales, but for life in general. We are always going to encounter failure on the road to success. For us as salespeople, that may be a dismal thought: in fact “The Fear of Sales Rejection” is listed as one of the biggest fear that people in the sales workforce have. However it is important for us to learn that every sales, every call, every success and failure is a learning opportunity that prepares us and makes us better for the next. That being said, here are some tips on dealing with the fear of Sales Rejection:
- Sales Ratio: Failure is inevitable, but one of the best ways to prepare for it is to be aware of it. One of the ways you can make yourself more aware is by calculating your sales ratio, and the probability of failure – so that you aren’t blindsided by it.
- Don’t take it personally: Learn from the experience, but don’t blame yourself for it. Its important to move on and figure out how next time is going to be better.
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Keep building the relationship: Just because your client denied you the first time, doesn’t mean you should write them off. Your persistence in making sure your relationship with them grows, could even result in them changing their original decision!
- Recognize your successes: Every failure is building up to a success; so when you do succeed it is important to celebrate it and recognize its importance!
A moment of failure isn’t going to diminish who you are as a person, and so it is important to know that and recognize how to use it to better serve your craft
testacr22
This is especially true in entrepreneurship in general – fail fast as we are taught here at Grove City. Because we learn a lot from failing, just like you said!
Fail fast and fail often is actually some of the best advice I have received at school. You can’t have a system that is fail proof, but rather make it fail safe.
Although not closing a sale is thought of a “failure”, there is nothing which teaches you more. What many individuals don’t discuss is a “win” after a “failure”. It feels so much better succeeding after you have had a sale and gotten through it… only to succeed later.
Amazing blog post!
I believe it is also a character builder. Getting back up from any sort of failure or disappointment we face in life can only make us stronger. Great article.
Great post! I think that it’s a great lesson that we can take anywhere in life, whether in our personal lives or our professional lives. Everyone faces failure, but it’s what you do with it that counts!