Find Out Quick Who’s Window Shopping

My friends at home love to go to the mall or cute stores for “window shopping,” which is a term used to describe going to stores and “shopping” with your eyes, or looking at cute items that you don’t have the intention or ability to buy. This could be either at stores where you can’t afford the items, or just a trip where you are not seeking to buy anything but want to look around. From a prospect standpoint, this can be fun (depending on the person). However, as the salesperson, this can waste a lot of your time if the budget isn’t addressed. While a high offer may intimidate or scare off your customer, it is important to (appropriately) address the budget sooner rather than later, depending on the situation, so that you and the prospect are both sure you are not wasting each other’s time. My boyfriend’s friend, Nick, is currently working at a golf shop doing sales. It is a busy season for the sport as people are getting back into golfing with lessons and new equipment while the weather gets nicer, so Nick must use his time wisely to sell to seriously interested people, as well as able to afford the EXTREMELY expensive equipment used for golf. He had a customer who took two hours trying out different grips, looking at different packages, and asking questions, and then ultimately decided he needed to “sleep” on his decision. In this case, the man did show intention in buying and was aware of the prices, but it seemed like he was just there to window shop. While people may sometimes be dishonest in their search and in what they are willing to spend, it’s important to address the money factor so that you at least know it is even a possibility to sell to the person, let alone try to meet them where you can. Budget can be a sensitive topic in sales, but it’s mutually beneficial to the seller and buyer so they can work together and avoid wasting anyone’s time.