When you think about launching a startup, you picture building a product, raising money, and hiring a team. But one of the most forgotten but most IMPORTANT parts of building a startup is the sales process, and the founder should be the first one doing it.
No one understands the product, the vision, and the mission better than the founder. When a founder is the one selling, they speak with genuine passion for their unique product, and the customers can feel that. It’s not something that’s rehearsed or learned, it’s a genuine belief that their product can solve a problem.
Founders also have the advantage of gathering feedback from customers. Every single sales conversation reveals something new, a pain point that they may have missed or even a different target market than they originally planned for. If founders task a third party with the sales responsibility too early, they miss out on insights that could better the business.
Also, founders who establish strong sales early in the game set the tone for the company’s culture. If the founder models relationship-based, value-driven sales from the beginning, that standard will trickle down to every salesperson they hire later.
SchrieberBE23 
FrenchJA21 
andersonsa22
This is great stuff! I like this a lot. I think this correlates well with the role of moving in management!