How Is Hacking Pain Working?
The Idea of Hacking the Pain of customers has several components to it. Understanding these components is crucial to making a great presentation to a potential customer, and selling to them.
What is Hacking Pain
For those who do not understand what Hacking Pain can mean in the business world, let us illuminate. Hacking Pain means that you provide clarity or understanding to the customer you are selling to about what their pain is, and presenting them with that problem. There are several reasons for why this is vital to sales:
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It provides clarity and aid to the customer
Oftentimes the customer does not know the full aspects of the problems they experience. Hacking Pain means that the seller will provide the customer with at the very least, a new perspective on a problem they already were experiences, and at the most, reveals a grave problem the customer did not even realize they had. The very revelation of this information means you have aided the customer (without even selling anything).
2. It Builds Trust Between the Customer and Seller
If you help the customer understand their problem better, it presents the seller as someone who has the customer’s best interests in mind, which increases trust. Customers are more likely to buy from a seller they trust.
Use these skills, and you will find yourself a more effective salesman.
BoweryJE22
The emphasis on trust in “hacking pain” is very important. Everything a salesperson does should be to gain the trust of their prospect and understand their pain inside and out.
Hacking pain is indeed a brilliant method of building trust. What better way to bond with a prospect than to bring to light the pain that they themselves didn’t even understand. Great post 🙂