When presenting a good or service the price that will be specified often can have an emotional effect on a client and how much they are willing to pay. I have found sometimes if you charge too little, clients will suspect that your service or good is too good to be true. If you charge too much, they sometimes expect more than is currently be offered. Or potentially thinking you are asking too much. Sticker shock can also be a factor in the negotiation between client and seller. In the area of landscaping, it could be a new homeowner that has never maintained a lawn or an elderly couple that cannot keep with the constant upkeep of their home at their age. The couple could plausibly undervalue the service that is being provided since they do it all the time. This can cause a large difference of opinion. The client could be forgetting the setup time and cost of driving and getting ready to maintain a lawn for someone who doesn’t live their full time.
BoweryJE22
These true points about sticker shock, however I think this post could’ve benefited from including how to utilize sticker shock correctly and a key point at the end.
Navigating the delicate balance of pricing in landscaping is definitely tough. It’s fascinating how price perception can deeply influence a client’s decision and their expectations from our service. I’ve observed that striking the right price is crucial, not just for fairness, but for setting the right expectations. Especially with diverse clients like new homeowners or elderly couples, understanding their perspective and educating them on the value and effort involved has been key. It’s a constant learning process to align price with perceived value, ensuring satisfaction on both ends.