Sales in the past was viewed as a profession for the sleazy trying to sell you something that you do not need, the old way of sales was to push the sale onto you and to almost smother the potential buyer which forced them to buy from you, in a lot of movies there are examples of this, for example the Transformer movie at the car lot. Over time the method for selling has done a complete 180, where before you were trying to get the sale as fast as possible now it is a game of getting to know your potential buyer and to almost at first not try to sell them anything, but find their pain points and then transition to potentially try to solve their pain with your product. Instead of telling the customer about your product and all that it does, you now are supposed to work into that by asking your customer many questions about themselves where they will feed you valuable information that unlock deeper questions and pulls answers that will help you evaluate how your product can help them meet the customer’s desired end goal.
By Ethan Ward
BoweryJE22 2 thoughts on “How the Art of Selling has Transformed Over Time”
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This was a good breakdown of how the new wave of sales conversations should look like. The whole conversation should be very question based and listening to what the buyer’s wants and needs are. Asking the right questions to learn about the customer and finding true pain is the key.
It’s all about listening, getting to their pain and asking questions and you did a great job of outlining that. It is interesting to see how even sales conversations have changed overtime.