The Sales Funnel: Action

Your prospect is now a customer and has reached the final stage of your sales funnel. They have entered their payment information and pressed the purchase button. Most people would consider this to be the end of the sales process, however, your customer can supply even more value to your company after finalizing their purchase.

Brand Advocacy

On average, people are four times more likely to make a purchase when referred by a friend. Make sure your customers are happy with their purchase and guess what? Your odds just went up. There are a couple simple techniques that can be used to keep the good referrals coming.

Stay Active on Social Media

Responding to comments or questions on your company’s social media pages increases a sense of personal interaction customers look for. Social media is in many cases, one of the first places a prospect will inspect during the early stages of the sales funnel. With this in mind, is is easy to see why so much value can be generated simply by engaging your customer base on a fairly frequent basis.

Respond to Reviews

The strongest brand advocates were once upset customers who experienced excellent customer service. It may be tempting to ignore complaints, especially ones regarding something that was out of your control such as shipping, however, you would be missing out on tons of potential value. Offering a solution to the problem will often defuse the situation, and in many cases, the upset customer will even change their review to reflect on how well taken of they were.