Prospecting is perhaps the most grueling part of a salesperson’s job. Creating relationships with a goal of selling a customer something is oftentimes noticeable and perhaps disgruntling to prospects. However, in order to make a living, individuals in the realm of sales must go through the process nonetheless of creating relationships with potential customers.
There are many ways to go upon prospecting – some salespeople have the means through their company to have leads provided. This is not very common, as oftentimes (for the company) that means employing another individual to prospect for them. Thus, salespeople must sometimes think of creative ways in order to accomplish prospecting and ultimately sales goals.
One preferred method of natural prospecting is that of networking. Networking, if done correctly, can oftentimes lead to success. What this would consist of is going to networking events (conventions, conferences, or other events) and creating relationships and contacts with qualified prospects. Some important things to consider when looking for people to do business with includes their industry field, position, and decision making ability.
BoweryJE22
I really like how you point out that sales is not easy and that prospecting is a “grueling” part of the sales. Great post, thanks!
This is so real. I think too what can make it grueling is the mass people aspect of networking and initiated conversation and common ground. Once the common ground is found and it starts to flow prospecting isn’t so bad, but if it is a fake it till you make it situation, yikes! No thanks!
I totally agree! I have so much trouble with prospecting. Networking really is the way to go.