Interviews in Lean Launchpad

In the class, Lean Launchpad, I was tasked with doing interviews about a certain product. The product on which I was getting interviews for was a sports starter kit that was intended for young parents of kids just getting into sports. These interviews that I conducted were meant to get feedback on the product. While I was directly trying to sell the product, the interviews played out similar to that of the sales conversation we had in class. Doing these interviews beforehand definitely helped out with the sales conversation, the class Sales in the Startup definitely helped me do the interviews.

The main purpose of the interviews was to get feedback to help us improve the product. I found that during the interview, the conversation was very similar to a sales conversation. I was asking the interviewee the same that I would ask a person buying the product. Some questions that I asked the person being interviewed were: “on a scale of one to ten, how likely would you be to use the product?” After they answered the question, I responded with “why didn’t you choose a lower number?” This is a question that we talked about in class in order to get a deeper response out of the buyer. Another question that I asked was about the person’s budget for the product. This is another area that we discussed in class in order to get to know what the buyer needs.

An interview about a product is very similar to an actual sales conversation. I was asking questions that could lead to a sale in order to get feedback and see if the product could actually sell in the market. Sales in the Startup has provided skills that I can use in other entrepreneurship classes and those classes have helped me in Sales in the Startup.