The In’s and Out’s

Door-to-door sales is one of the oldest selling methods in existence. This is when a salesperson goes to a potential customer’s house or business to engage with them and hopefully make a sale. Good communication skills are necessary for this position as you want to easily portray what your product or service can provide to the person you are talking to. Usually, a salesperson will come to you with their pitch, answer any questions that arise, and try to close the deal. This method can be very effective when paired with the right marketing strategies, but it can provide many difficulties. These next 4 points should help a salesperson grow in understanding how to be a flourishing door-to-door seller.

Master Your Pitch

A salesperson better know their product more than their kids…well at least close to that. They should know everything imaginably possible about what they are selling. If they do the rest will come easily. You want to clearly explain what your product is and does. Avoid using terms that will confuse your potential customers. You also want to be concise. Don’t lose them by going on and on, instead deliver the most important points. The customer will ask any questions about things you may not have covered. Also, be confident in everything you say as it will help build trust.

Build Rapport Quickly

Building trust between the two sides is a crucial step in the process. You are coming up to their property, so don’t act like you own the place. Be respectful of their time and thoughts. Make sure you are listening to them at all times. Repeating what you heard from them can be reassuring. Also, be yourself. Be personable around potential customers and understand the pains that they may be dealing with. These tips will help you build a better rapport and hopefully allow the potential customer to trust you more.

Handle Rejection and Stay Persistent

Listen, you are not going to make a sale at every door you go to, but the way you handle those matters. Don’t let it get you down and affect you. There are so many people out there and sometimes it’s just a numbers game. Make sure you learn from the rejections and try to improve upon each interaction. Keep going out with confidence and stay persistent even through dry spells.

One thought on “Knock Knock-Who’s There? | A guide to door to door sales”
  1. I agree with your comments on not letting rejection affect you. You cannot let rejection in door-to-door sales affect you because it could affect the rest of your day or week and you will turn not making one sale into not making any that day just because of one rejection. I very much agree that if you can master your pitch it will help you for all your sales knowing what you are going to tell your customers you have and what they need.

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