Lessons learned from Dan Hudock

On Wednesday, March 25^th our class had the pleasure of hearing some sales expertise from Dan Hudock. One of the first things he talked about was practicing conversations without using words focused on yourself, Ex’s I and me. He stated that most people don’t care that much about you. So, finding ways to focus on the customer is skill that will help identify the need quicker. Through this exercise I learned that by eliminating these words from your conversations all your answers become shorter. Everything was quicker and to the point. Allowing for more of the conversation to be focused on the customer. Next, he explained to us the importance of presence and posture. Including things that men and women due when they are insecure, comfortable, or nervous. He said whenever someone is uncomfortable, they try to become as small as the can. An example of this is a guy crossing his arms in front of himself and shrugging his shoulders. He went on to say that whenever you act nervous or scared around someone it also makes them feel this way. That is why when dealing with sales conversations it is so important to be confident. This looks like getting as big as possible in your posture. While also getting rid of the fidgeting. The truth is this posture will make your customers more comfortable, encouraging them to give you much better information. Last thing I took away from our meeting with Dan Hudock was how he handles cold calling and dealing with Big CEO’s. It can be very nerve racking to deal with such successful businesspeople. He told us to make up a name for our sales persona. So that way when you are cold calling and working you can better separate your real self vs the salesperson. He said this allows him to be free and let go of some of the nerves. Overall, I am excited to start applying these skills I have learned.