How m
any times have you made a purchase and the process was not a clear one? In fact, you may have walked away and wondered what even happened and what you just purchased.
These kinds of sales experiences are frustrating because we want to make the best use of our money and our time. It feels like we were just manipulated out of those resources and we’re not even satisfied with what we are walking with. Whether this situation resonates with you or maybe someone you know, we understand this is not an ideal experience for anyone.
So, as salespeople we have the opportunity to practice never doing this to our prospective customers. One of the ways we can do this is to be very clear about one- what we are offering, two- what they truly need and three- if these two these match for a good fit. If we are able to clarify around these three pieces of the sales process, there is a much better chance both parties, the seller and prospect will walk away from the interaction, whether there be a sale or not, with a satisfaction that the best option was chosen given all the information shared.
BoweryJE22
I have definitely decided not to buy something that I initially was planning to buy, just because the purchasing process was unnecessarily complicated. A confusing, unclear approach is always going to oppose potential sales, because the subjective value placed on a potential purchase is going to include the difficulty involved in actually getting and using the thing purchased.