There are many different ways to try and get customers to use your products and services. One important service for cars is the general inspections and maintenance services. This process is usually annoying and causes a lot of pain for consumers. They have to drop off their car and either just wait around until it is fixed and sit in a lobby, or have someone pick them up in a separate car.
Lexus prides itself in being a luxury car and keeps that reputation in all of its services as well. They have gone with an innovative way to help ease the customer pain of servicing. They have put spa’s in/around most of their dealerships. The spas are for customers using their services and provide a relaxing luxury experience for a normally uneventful boring task. This innovation is a great idea of improving benefits and extras to boost the sale of their services. This falls well within the luxury brand of Lexus while adding additional sales. My mom actually wanted to buy a Lexus just for the ability to go to the spa while her car was being serviced. Many other people looking for maximum convenience in their lives and this addition provides that convenience extremely well.
BoweryJE22
Dang, that’s a pretty good incentive to have people get their Lexus’ serviced at Lexus dealerships. I’m surprised that I haven’t heard of this! Great writing.
This is a great tool for a car dealership to use. Lexus has differentiated themselves through adding a spa experience along with car buying. How innovative. This blog is a great illustration of Intrapreneurship in sales.
This is very interesting and makes me think of the Bank of America i believe who is now recreating the way people bank. They are adding coffee shops in their banks so the customers can sit down and have a more informal time at the bank.