One of the most important things you can offer a potential customer to move them from being interested to them actually purchasing a product is simplicity. We apply the importance of simplicity to everything in our lives. Instructions are made as simple as possible as to not irritate people, apps and websites are striving to be easier to navigate, and even processes like picking a chair for your flight are being made more simple in order to save customers time. In all of these situations simplicity is being used to drive sales. People are more likely to buy from a company who’s furniture is easy to put together, internet consumers are more likely to stay on a site that is easy to navigate, and being able to select a nice seat in the emergency exit isle of a flight with ease will definitely make a customer want to fly with an airline again. In these situations simplicity can help keep people satisfied with their buying decisions, but it can also help in the initial sales process too.
Simplicity drives sales because it lessens the margin for confusion and helps instill trust through a customer’s understanding of the product and situation. As a graphic designer I know the importance of simplicity very well. Simple design is good design, and simple sales are good sales.
Too many times in sales situations the salesperson wants to bombard the potential customer with features and benefits and other information that the customer may already know or might not care to know. It is in the best interest of the salesperson to ask questions and understand what the potential customer WANTS to know instead of giving them everything. In Sales we need to be sure that when we are selling something that we are being completely clear, understandable and not confusing to the prospect, and in order to do that we should give them the information they want and not information that will take up space.
Like children, we should ask many questions. We need to understand where the prospect is in the process, what they need, and what they are looking for so that we can best deliver on what they need. Keep questions simple, stay on track, and keep a dialogue that is both helpful to you and to the other party.
testacr22
I couldn’t agree more with this. Simplicity is very important when it comes to marketing and sales. One example that I thought of while I was reading this article was the iPhone. Ever since the start of Apple, the developers have been striving to create a simple operating system that is able to be used by all ages. Through this Apple has been very successful. They have fully captured the phone market and they repeatedly boast great sales numbers. Consumers are always looking for the most efficient way to get things done. Company’s who can implement simplicity into the lives of its customers are going to be successful.